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Email Marketing PlatformCRMForm Tool
ActiveCampaign
4.5
Best for: Medium to Large teamsRobust email & WhatsApp marketing tool with robust functionality and integrations. On the more expensive side, but offer a great nonprofit discount.
Last reviewed September 6, 2026
Pros
- ✓Advanced Feature Set
- ✓1000+ integrations
- ✓Direct WhatsApp integration
- ✓Robust automations & AI built in
Cons
- ✕Not a cheap option
- ✕Has a learning curve
- ✕So many features can feel overwhelming
- ✕Overkill for simple needs
AC has a CRM. Watch ActiveCampaign's Demo:
✓ Nonprofit discount
ActiveCampaign's pricing can be confusing, there is the base price, then lots of add on options at different price points. See their pricing page for full details, we've only provided some of the options here.
Starter
$18/month
Get started with personalized email marketing campaigns.
- •Active Intelligence (limits apply)
- •Marketing automation
- •Email Marketing
- •Limited segmentation
- •5 actions per automation
- •Standard CRM & ecommerce integrations
- •1 user
Plus
$49/month
Go further with automation and powerful customer insights.
- •Active Intelligence (limits apply)
- •Marketing automation
- •Email Marketing
- •Standard segmentation
- •Unlimited automation actions
- •Standard CRM & ecommerce integrations
- •Landing pages
- •1 user
Pro
$79/month
Unlock enhanced email orchestration.
- •Active Intelligence
- •Marketing automation
- •Email Marketing
- •Advanced segmentation
- •Unlimited automation actions
- •Standard CRM & premium ecommerce integrations
- •Landing pages
- •Predictive & conditional content
- •Attribution & conversion tracking
- •3 users
Enterprise
$145/month
Run email marketing at scale with enterprise-level support.
- •Active Intelligence
- •Marketing automation
- •Email Marketing
- •Premium segmentation
- •Unlimited automation actions
- •Premium CRM & ecommerce integrations
- •Landing pages
- •Predictive & conditional content
- •Attribution & conversion tracking
- •Custom objects
- •Single Sign-On (SSO)
- •Dedicated account team
- •5 users
View pricing on site
Last updated: April 2026
Quick Facts
Best ForMedium to Large teams
Free Plan✗ No
Nonprofit Discount✓ Yes
Available inČeština, Nederlands, English, Français, Deutsch, Magyar, Bahasa Indonesia, Italiano, Polski, Português, Português (Brasil), Русский, Slovenščina, Español
Rating Breakdown
Overall
4.5
Features / Functional Fit
10
Ease of Use
7
Integrations
10
Value for Money
9
Ease of Implementation
8
Automation
10
Vendor Reliability
9